Latest News/Sponsorship

Today's Breaking Away Story
Bikes Belong Awards $33,000 in Grants
Bikes Belong
Sunday, 07 September 2008
Bikes Belong is thrilled to award four grants to great projects in the summer funding cycle. These grant awards will help construct community paths in Pennsylvania, Minnesota, and Oklahoma—and build some beautiful Colorado singletrack!

Leading Stories
Bye Bye to a third major pro sponsor: CSC
Associated Press
Sunday, 16 March 2008
COPENHAGEN, Denmark (AP)—The main sponsor of Team CSC will stop backing the team after this year, becoming the lat...
Suarez Canada Named Official Clothing Supplier of Team Ontario
OCA
Sunday, 02 March 2008
OTTAWA, ON -- The Ontario Cycling Association is pleased to announce that Suarez Canada will be the official clothing su...


More Wheelin' News
Bikes Belong awards $50,000 in grants
Bikes Belong
Friday, 15 February 2008
Bikes Belong just awarded six grants to grassroots groups in Colorado, Georgia, Ohio, Oklahoma, Texas, and Washington to help build new bike paths and...
Garmin to sponsor U.S. cycling team
David Hayes (Kansas City . com)
Saturday, 09 February 2008
Garmin International will sponsor one of professional cycling's most-promising teams.The Olathe navigation company said Monday it would sponsor Slips...
North American Sponsorship Spending to Reach $16.78B in 2008
Ken Trenholm
Saturday, 02 February 2008
According to IEG in the IEG Sponsorship Report, sponsorship spending by North American companies is expected to increase 12.6% in 2008 to $16.78B.
Bye bye another title pro cycling sponsor: Credit Agricole
Bike Radar . com
Friday, 01 February 2008
After nearly 10 years, French banking group Credit Agricole will end its backing of the green-and-white clad outfit, which among others has helped fin...
AT&T to sponsor Tour de Georgia
Tour de Georgia Release
Wednesday, 30 January 2008
GEORGIA -- Officials from the Tour de Georgia Foundation, Inc. and AT&T Inc. (NYSE: T) unveiled Wednesday the new branding for the spring's world-clas...
A wonderful year for Making Dreams Possible: deadline Feb 14
Coaching Association of Canada
Thursday, 24 January 2008
OTTAWA -- In its first year, the General Motors (GM) Making Dreams Possible initiative, in partnership with the Coaching Association of Canada (CAC) h...
New Funders for SRSCP: Centers for Disease Control and Prevention & Kaiser
Safe Routes to School
Tuesday, 15 January 2008
WASHINGTON -- The Safe Routes to School National Partnership and Bikes Belong Foundation (our host agency) thank Kaiser Permanente and CDC for their...
Active Living Research Secures $15M in Funding
Safe Routes to Schools
Sunday, 13 January 2008
Active Living Research recently announced that the Robert Wood Johnson Foundation (RWJF) has reauthorized its program for five years with a $15.4 mi...
Pedro's Program Grows Greener
BRAIN
Monday, 07 January 2008
WILMINGTON, MA (BRAIN)—Pedro's has announced a shift in its Grassroots program—the company's longest running sponsorship program. For 18...
Trek Named Team Astana's Official Bike Sponsor
Marketwire Release
Monday, 24 December 2007
WATERLOO, WI -- Trek Bicycle Corporation today announced that the Astana Cycling Team has chosen Trek to be the official team bike supplier for the 20...
Saunier Duval and SCOTT: An unshakable alliance
Press Release
Friday, 14 December 2007
SCOTT is proud to announce the team that was formerly known as SAUNIER DUVAL-PRODIR is now SAUNIER DUVAL-SCOTT. The team will continue to be managed b...
Giant Bicycle evaluating the T-Mobile sponsorship situation
Giant Bicycles Canada
Wednesday, 05 December 2007
VANCOUVER, BC -- T-Mobile, a division of telecommunications company Deutsche Telekom AG, has terminated its sponsorship of both men's and women's prof...
Rabobank's senior executive to now oversee cycling team's operations
Ken Trenholm
Monday, 03 December 2007
Following a review of this summer's firing of Tour de France leader Michael Rasmussen, the financial services firm that sponsors the Rabobank cycling ...
T-Mobile sponsorship gone; new
Associated French Press
Thursday, 29 November 2007
In response to an ongoing string of doping allegations, Deutsche Telekom will no longer sponsor a pro cycling team. The company said it no longer want...
Sponsorship vs. Philanthrophy: Supreme Court says sport organizations cannot be charities
David Finch & Ross Marsh
Thursday, 15 November 2007
One of the interesting debates in the marketing world today is; what is the difference between corporate philanthropy and corporate sponsorship. Or m...
Trek Makes Stronger Pledge to Advocacy in 2008
Sheri Hein
Saturday, 13 October 2007
MADISON, WI —Following its split from Nike earlier this summer and the disbanding of the Discovery Channel Pro Team last month, retailers may ha...
Adidas not to return with T-Mobile beyond 2008
Associated Press
Wednesday, 10 October 2007
Hamburg - German sports goods makers adidas are unlikely to act as a sponsor of the German T-Mobile cycling team beyond 2008 due to doping in the spor...
Toyota Sponsoring U.S Cyclocross Event
Bicycle Retailer and Industry News
Wednesday, 10 October 2007
PORTLAND, OR —Toyota has signed on as title sponsor of the USGP Portland Cup taking place December 1-2. The U.S. Gran Prix of Cyclocross (USGP) ...

Featured Sections
PEI News
Bicycle Bus Coming to Summerside
Friday, 04 September 2009
Summerside will have a new school bus this year that is environmentally friendly: human-propelled by tiny feet of various ages and sizes. Ken Trenholm...
Local PEI cyclist fears PEI may have shouldered rumble strips
Sunday, 14 September 2008
Heinz Mayr recently sent Atlantic Pedaler a concerning email with respect to rumble strips on paved shoulders in Newfoundland & Labrador. He made me...
NS News
Invitation to Panel Discussion on Active Transportation
Saturday, 13 September 2008
Recreation Nova Scotia Board of Directors will be in Sydney September 19 and 20 for meetings. The Board would like to invite RNS members and all ...
One Hell of a NS Weekend
Thursday, 11 September 2008
The Summerside Cycling Club will be on tour with members of the Halifax area to participate in a stellar Nova Scotia bicycle tour the weekend of Septe...
NB News
The Thrill of BMX
Wednesday, 09 September 2009
You've probably seen the kids around town on their smaller than average sized BMX bikes, doing bunny hops, wheel spins and wheelies.And while you migh...
2 Letters to the Editor: Cycling in Moncton Dangers
Saturday, 05 September 2009
Cycling dangerous in MonctonTo The Editor:This is my second summer cycling, mainly in the downtown Moncton area, and this year there seems to be a lot...
NL News
Rotarians support Cycle to Walk efforts to fight polio
Thursday, 11 September 2008
Rotary Clubs in Grand Falls and Perth-Andover have joined the fight of a young Whitehorse, Yukon resident to make the world polio free. Rotarians prov...
Friday, 04 July 2008
The following is the information obtained from the BNL web site regarding Canada Games qualifying.ELIGIBILITYTo be part of the 2009 Canada Games Progr...
Out of the Cage
Setting the Stage  the Prologue
Thursday, 15 November 2007
I expect to "hit the road running on February 16th, 2008, after 35 years and a few days in the paid work force. All I can tell you at this point is th...
National News
The Battle Continues: Pedals vs. Motor
Sunday, 06 September 2009
This unfortunate incident underscores a belief that I have held for some time now that on major thoroughfares, motor vehicles should not be required s...
International News
Sunday, 06 September 2009
GREEN VALLEY -- Cycling has grown tremendously in this area over the last few years. A big part of that growth can be attributed to the efforts of Gre...
Professional Cycling
Bye Bye: Contador withdraws from worlds
Saturday, 05 September 2009
Two-time Tour de France champion Alberto Contador has decided to pull out of the world cycling championships later this month in Switzerland. Contador...
Communter Cycling
City gets wheels turning on bike initiative
Tuesday, 16 September 2008
OHIO -- Andrew Davis has a vision of Akron as a more bicycle-friendly community, a place where pedal power is used for day-to-day transportation. ...
Editorials & Opinions
Evolution of the road
Friday, 04 September 2009
Toronto, like many urban centres in Canada, has not found the answer to a safe coexistence between bicycles and motor vehicles. The death Monday nigh...
Nutrition
Riding in the Heat - Dehydration vs. Hyponatremia
Monday, 15 September 2008
Struggling through a long ride as the temperature topped out at 100 this weekend, I had to keep reminding myself to do something that woefully few hea...
Training
Alcohol could compromise ability to train
Tuesday, 16 September 2008
I don't think I've ever seen a marathon or triathlon where beer wasn't offered to the tired, thirsty folks running, cycling or stumbling across the fi...

 

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